Deeper behavioural insights:
By exploring real lives in context, we can spot the differences between what people say they do, with what they actually do.
Better design & strategy:
By being informed and inspired by people’s real-life experiences, we can more effectively identify needs and help tailor products / services.
More effective communication & engagement:
By showing how people live close-up, we can bring evidence to life through storytelling, and make cases that resonate.