The UK government is a signatory to the UN Convention on the Rights of the Child, which sets a six-week legal limit on temporary housing, and stipulates that every child has the right to grow up in a healthy environment. But thousands of children without permanent homes are growing up in B&Bs, spending months and sometimes years there. As such, the Children’s Rights Alliance for England (CRAE), wanted to us to find out and communicate: what’s life like for young people experiencing this kind of temporary housing?
This was a special kind of project for us, in that our end result was a campaign ad. We worked with several young people who have lived in temporary housing, to understand what life has been like for them, and come up with a respectful and effective way to communicate their experiences. To protect the young people’s privacy, no faces are shown. But the voices you hear are not performed, they’re from authentic interviews with the participants, who also helped out on set for the filming as part of a ‘co-production’ process. For maximum traction, we titled the video ‘Thousand of British Children Live Like This’, and the film was shown to MPs at the House of Commons last October.