1 00:00:24,879 --> 00:00:26,960 In 2019 Camden declared 2 00:00:26,960 --> 00:00:28,440 a climate emergency. 3 00:00:28,640 --> 00:00:30,079 In response we put together 4 00:00:30,079 --> 00:00:32,039 the first citizens panel on 5 00:00:32,039 --> 00:00:34,079 climate emergency in the country. 6 00:00:34,359 --> 00:00:36,600 And that community co-design 7 00:00:36,600 --> 00:00:39,399 approach is exactly how we saw the 8 00:00:39,399 --> 00:00:41,000 Future Neighbourhoods programme. 9 00:00:41,320 --> 00:00:42,560 For the council, it's 10 00:00:42,560 --> 00:00:44,200 important to build a strong 11 00:00:44,200 --> 00:00:45,960 collaboration with the community. 12 00:00:46,320 --> 00:00:48,439 And to do this we need to empower 13 00:00:48,439 --> 00:00:50,359 the community to lead the way. 14 00:00:50,840 --> 00:00:52,640 By bringing people with you, you 15 00:00:52,640 --> 00:00:54,600 don't have to work in opposition, 16 00:00:54,759 --> 00:00:56,359 or you're not imposing something 17 00:00:56,719 --> 00:00:58,119 that is difficult to get through. 18 00:00:58,359 --> 00:01:00,119 Somerstown Future Neighborhoods is a 19 00:01:00,119 --> 00:01:03,039 different approach because it looks at 20 00:01:03,039 --> 00:01:04,799 climate change on a neighborhood basis. 21 00:01:05,040 --> 00:01:06,079 Climate change hits the 22 00:01:06,079 --> 00:01:07,680 most vulnerable the hardest. 23 00:01:07,680 --> 00:01:09,519 And this approach, which looks 24 00:01:09,519 --> 00:01:11,200 at the small stuff as well as the 25 00:01:11,200 --> 00:01:13,040 big stuff, means that we bring 26 00:01:13,040 --> 00:01:14,719 people with us when we're making 27 00:01:14,719 --> 00:01:16,239 positive changes to their lives. 28 00:01:23,400 --> 00:01:25,439 As you can see with our fantastic 29 00:01:25,439 --> 00:01:27,200 solar panels up here on the roof, 30 00:01:27,480 --> 00:01:29,040 provided through Power Up North 31 00:01:29,040 --> 00:01:31,799 London, we hope it will provide green, 32 00:01:31,799 --> 00:01:33,840 renewable and sustainable energy. 33 00:01:33,959 --> 00:01:35,680 We hope it will help to reduce our 34 00:01:35,680 --> 00:01:38,040 carbon footprint and ultimately 35 00:01:38,040 --> 00:01:39,920 feed electricity back into the grid, 36 00:01:40,159 --> 00:01:43,040 reduce our own energy bills, enabling us 37 00:01:43,239 --> 00:01:45,319 to plough money back into school budgets 38 00:01:45,480 --> 00:01:47,599 for other innovative projects. 39 00:01:48,200 --> 00:01:50,599 Our programme included the installation 40 00:01:50,599 --> 00:01:53,120 of over 200 solar panels at the school. 41 00:01:53,400 --> 00:01:56,000 These panels will save about 16 42 00:01:56,000 --> 00:01:58,359 tonnes of carbon a year, equivalent 43 00:01:58,359 --> 00:02:00,799 to planting about 750 trees. 44 00:02:01,079 --> 00:02:02,280 There's also a significant 45 00:02:02,280 --> 00:02:03,799 element of increasing climate 46 00:02:03,799 --> 00:02:04,840 literacy in the borough. 47 00:02:04,840 --> 00:02:05,920 And we've been doing that at 48 00:02:05,920 --> 00:02:07,079 Regent High School through some 49 00:02:07,079 --> 00:02:08,599 afterschool green energy clubs. 50 00:02:09,120 --> 00:02:10,800 We've also been working with 51 00:02:10,800 --> 00:02:12,240 adults doing a jobs training 52 00:02:12,240 --> 00:02:14,080 programme on energy skills. 53 00:02:14,479 --> 00:02:17,000 And we provide energy efficiency advice 54 00:02:17,000 --> 00:02:19,159 to local people, especially people who 55 00:02:19,159 --> 00:02:20,759 may be struggling with fuel poverty. 56 00:02:21,400 --> 00:02:22,840 We've been partnering with Camden 57 00:02:22,840 --> 00:02:25,080 Council and Central Saint Martins, 58 00:02:25,080 --> 00:02:28,000 where we went round asking local people 59 00:02:28,000 --> 00:02:29,560 in their estates where they don't have 60 00:02:29,560 --> 00:02:31,759 access to any food growing or planting: 61 00:02:31,840 --> 00:02:33,240 would you like to do any more greening? 62 00:02:33,280 --> 00:02:35,240 And the answer has been really yes. 63 00:02:35,479 --> 00:02:37,439 We were able to work with the council 64 00:02:37,439 --> 00:02:39,520 and key stakeholders in the community 65 00:02:39,520 --> 00:02:41,759 to give people access to these spaces. 66 00:02:41,759 --> 00:02:42,879 We've got eight grow beds here. 67 00:02:43,240 --> 00:02:44,280 And they've been able to 68 00:02:44,280 --> 00:02:46,080 grow cultural vegetable and 69 00:02:46,080 --> 00:02:47,400 things that's home to them. 70 00:02:48,199 --> 00:02:50,840 We are open every Thursday, 3 to 6. 71 00:02:50,960 --> 00:02:53,120 We are providing free vegetarian lunch, 72 00:02:53,439 --> 00:02:54,639 clothes swap, books swap, 73 00:02:54,919 --> 00:02:55,919 free workshop. 74 00:02:55,919 --> 00:02:57,360 One is fixing and mending. 75 00:02:57,639 --> 00:03:00,199 Recycling, upcycling, food waste. 76 00:03:00,479 --> 00:03:02,439 And another one is Camden people 77 00:03:02,439 --> 00:03:04,960 giving advice, to people who have 78 00:03:04,960 --> 00:03:06,919 two to five years old children. 79 00:03:07,360 --> 00:03:09,199 We are providing resident free LED 80 00:03:09,199 --> 00:03:11,479 light bulb and me and my colleague 81 00:03:11,479 --> 00:03:13,919 Halima, we run a energy saver club. 82 00:03:14,800 --> 00:03:17,000 We've developed an indoor air quality 83 00:03:17,000 --> 00:03:18,719 sensor loan project, where members of 84 00:03:18,719 --> 00:03:20,319 the community can borrow a sensor for 85 00:03:20,319 --> 00:03:22,120 one month to learn a bit more about 86 00:03:22,120 --> 00:03:24,240 indoor air quality in their homes. 87 00:03:24,240 --> 00:03:25,439 And we provide a bit of advice 88 00:03:25,439 --> 00:03:27,400 about what to do to protect 89 00:03:27,400 --> 00:03:28,280 health from pollution that 90 00:03:28,280 --> 00:03:29,199 comes from inside the home. 91 00:03:29,800 --> 00:03:31,479 We had an expert from University 92 00:03:31,479 --> 00:03:33,599 of York giving a training 93 00:03:33,719 --> 00:03:35,159 session for the green doctors. 94 00:03:35,439 --> 00:03:36,759 So when they're doing advice visits 95 00:03:36,759 --> 00:03:38,639 in Somers Town, they're able to talk 96 00:03:38,639 --> 00:03:40,759 to residents about indoor air quality 97 00:03:40,919 --> 00:03:42,439 and air pollution, as well as how 98 00:03:42,439 --> 00:03:44,360 to make their homes warmer, more 99 00:03:44,360 --> 00:03:46,240 comfortable and cheaper to run as well. 100 00:03:46,719 --> 00:03:49,240 We have a target of 50 internal 101 00:03:49,240 --> 00:03:50,919 wall insulation installations 102 00:03:51,240 --> 00:03:52,560 in the Somers Town area. 103 00:03:52,759 --> 00:03:54,479 The main benefit for the tenants 104 00:03:54,479 --> 00:03:57,080 is less waste generated from 105 00:03:57,080 --> 00:03:58,639 heat escaping through the walls. 106 00:03:58,639 --> 00:04:01,000 This should lead to the tenants having 107 00:04:01,000 --> 00:04:03,680 a warmer home and reduced energy bills. 108 00:04:04,120 --> 00:04:05,960 And the reduced energy consumption 109 00:04:06,000 --> 00:04:07,879 will also create carbon savings. 110 00:04:08,479 --> 00:04:11,000 As a social supermarket, residents 111 00:04:11,000 --> 00:04:13,000 volunteer their time, to help 112 00:04:13,000 --> 00:04:15,599 us collect and redistribute food 113 00:04:15,599 --> 00:04:16,879 that would otherwise go to waste 114 00:04:16,879 --> 00:04:19,319 from 45 stores in the local area. 115 00:04:19,319 --> 00:04:21,439 For phase one, we were able 116 00:04:21,439 --> 00:04:23,399 to create a reuse centre. 117 00:04:23,720 --> 00:04:25,920 So this is our Room of Things behind 118 00:04:25,920 --> 00:04:28,759 me, where residents can redistribute 119 00:04:28,800 --> 00:04:30,439 items that they no longer need and 120 00:04:30,439 --> 00:04:32,519 they can take items that they may need. 121 00:04:32,879 --> 00:04:34,519 It also allowed us to take these 122 00:04:34,519 --> 00:04:36,920 items to local nurseries, the 123 00:04:36,920 --> 00:04:38,319 library and a secondary school. 124 00:04:38,480 --> 00:04:39,600 For phase two, we 125 00:04:39,600 --> 00:04:41,319 interviewed 109 businesses. 126 00:04:41,959 --> 00:04:44,560 And we found that you could redistribute 127 00:04:44,800 --> 00:04:49,519 45, 000 to 113, 000 extra meals. 128 00:04:50,079 --> 00:04:51,279 Your bike project is a social 129 00:04:51,279 --> 00:04:52,560 enterprise specializing in 130 00:04:52,560 --> 00:04:54,000 upcycling and cycle maintenance. 131 00:04:54,000 --> 00:04:55,720 Essentially, we collect all abandoned 132 00:04:55,720 --> 00:04:57,160 bikes within central London. 133 00:04:57,480 --> 00:04:59,160 We create projects for local people 134 00:04:59,160 --> 00:05:00,639 coming together, especially with 135 00:05:00,639 --> 00:05:01,959 the young people in the area, 136 00:05:02,199 --> 00:05:04,319 building and making their own bikes. 137 00:05:04,519 --> 00:05:05,600 Also we've been doing a lot 138 00:05:05,600 --> 00:05:06,879 of strong estate visits. 139 00:05:07,360 --> 00:05:08,800 Similar to Charlton Street, we've 140 00:05:08,800 --> 00:05:10,639 been popping up in the local estate. 141 00:05:10,800 --> 00:05:11,920 We're working with local people, 142 00:05:11,920 --> 00:05:14,360 educating on climate, carbon footprint, 143 00:05:14,399 --> 00:05:16,079 as well as teaching them a level one 144 00:05:16,079 --> 00:05:18,240 and two in AQA cycle maintenance. 145 00:05:18,879 --> 00:05:23,560 We engage people via London street 146 00:05:23,560 --> 00:05:26,720 markets providing opportunities for 147 00:05:27,000 --> 00:05:29,480 ventures on London street markets. 148 00:05:29,759 --> 00:05:30,759 Could be... 149 00:05:30,759 --> 00:05:31,879 young people setting up their own 150 00:05:31,879 --> 00:05:33,639 business and going onto a market. 151 00:05:33,839 --> 00:05:35,639 It could be their online business. 152 00:05:35,639 --> 00:05:37,480 And it could be offering practical jobs 153 00:05:37,480 --> 00:05:39,439 setting up stores, taking stores down. 154 00:05:39,920 --> 00:05:41,720 Also, for school children 155 00:05:41,720 --> 00:05:42,879 who were identified as having 156 00:05:42,879 --> 00:05:44,000 challenging behaviour 157 00:05:44,000 --> 00:05:46,079 we came up with intervention programmes 158 00:05:46,079 --> 00:05:47,560 giving them almost like a bit of a taste 159 00:05:47,560 --> 00:05:49,120 of the real world, via the markets. 160 00:05:49,560 --> 00:05:51,800 And we worked with Central St Martins 161 00:05:51,800 --> 00:05:53,240 to have Charlton Street's very first 162 00:05:53,519 --> 00:05:55,879 fashion show which saw the students use 163 00:05:55,879 --> 00:05:59,040 reclaimed materials to design outfits 164 00:05:59,279 --> 00:06:01,120 for them to then model on Charlton 165 00:06:01,120 --> 00:06:02,800 Street's very first fashion show. 166 00:06:11,360 --> 00:06:12,920 The projections that we've done 167 00:06:13,040 --> 00:06:14,800 have proved that we will be able 168 00:06:14,800 --> 00:06:16,639 to reduce those electricity bills. 169 00:06:17,000 --> 00:06:18,920 That frees up funding for the 170 00:06:18,920 --> 00:06:21,240 school that we can use for trips, 171 00:06:21,240 --> 00:06:23,319 for educational resources, and 172 00:06:23,319 --> 00:06:25,480 also, as part of the curriculum, 173 00:06:25,639 --> 00:06:27,480 enable the children to learn about 174 00:06:27,480 --> 00:06:29,680 the benefits of renewable energy. 175 00:06:29,959 --> 00:06:31,360 One of the main benefits is 176 00:06:31,639 --> 00:06:33,160 the physical aspect of it. 177 00:06:33,199 --> 00:06:34,480 Giving them something to do. 178 00:06:34,920 --> 00:06:35,720 Being able to come out the 179 00:06:35,720 --> 00:06:37,480 house, even a bit of watering. 180 00:06:37,560 --> 00:06:38,839 Just touching the soil and 181 00:06:38,839 --> 00:06:40,199 getting actively involved has 182 00:06:40,199 --> 00:06:41,480 really mentally helped them. 183 00:06:41,920 --> 00:06:43,199 I even have residents come up 184 00:06:43,199 --> 00:06:44,680 to me and say: if it wasn't for 185 00:06:44,680 --> 00:06:46,319 this garden, I'll just be sitting 186 00:06:46,319 --> 00:06:48,160 at home watching TV all day. 187 00:06:48,519 --> 00:06:49,439 They've been able to share 188 00:06:49,439 --> 00:06:51,439 recipes amongst people, and 189 00:06:51,439 --> 00:06:52,360 they're going to be buying one 190 00:06:52,360 --> 00:06:53,959 less gourd from the local shop. 191 00:06:54,120 --> 00:06:56,480 And that's got like a 6,000 mile 192 00:06:56,480 --> 00:06:58,600 journey from Bangladesh or something. 193 00:06:58,600 --> 00:07:00,399 So the impact with the carbon 194 00:07:00,399 --> 00:07:02,800 footprint is actually quite meaningful. 195 00:07:03,040 --> 00:07:05,360 People can come here, share their 196 00:07:05,360 --> 00:07:07,480 ideas, skill, all these things. 197 00:07:07,959 --> 00:07:08,959 They build their confidence. 198 00:07:08,959 --> 00:07:11,600 And also some people come here, 199 00:07:11,600 --> 00:07:13,439 spend time talking to each other, 200 00:07:13,759 --> 00:07:14,839 networking, 201 00:07:15,040 --> 00:07:16,680 some kind of mental support. 202 00:07:16,680 --> 00:07:17,800 Some people they think 203 00:07:18,120 --> 00:07:19,399 this is the family. 204 00:07:20,040 --> 00:07:22,360 What we've found is that people gain 205 00:07:22,360 --> 00:07:23,600 a bit more confidence that the air 206 00:07:23,600 --> 00:07:25,199 outdoors isn't actually anywhere 207 00:07:25,199 --> 00:07:26,680 near as polluted in Somers Town as 208 00:07:26,680 --> 00:07:28,240 they thought it was, and they feel 209 00:07:28,240 --> 00:07:29,879 more comfortable opening windows 210 00:07:29,879 --> 00:07:31,199 and ventilating their homes better, 211 00:07:32,279 --> 00:07:33,959 In an area like Somers Town, which 212 00:07:33,959 --> 00:07:36,040 is a multi-deprived ward, there is a 213 00:07:36,040 --> 00:07:38,720 stigma attached to second hand clothing. 214 00:07:38,959 --> 00:07:41,160 So it has allowed us to change 215 00:07:41,160 --> 00:07:44,000 that, and to show that actually 216 00:07:44,000 --> 00:07:45,560 pre loved saves you money. 217 00:07:45,879 --> 00:07:47,519 Pre loved is good for the planet. 218 00:07:47,959 --> 00:07:49,439 We've enabled local people 219 00:07:49,439 --> 00:07:51,319 to claim their own bikes. 220 00:07:51,319 --> 00:07:53,199 So essentially this year 221 00:07:53,199 --> 00:07:54,759 we've donated up to 80. 222 00:07:55,120 --> 00:07:57,360 Last year we donated over 100. 223 00:07:57,360 --> 00:07:58,600 So that's one way people 224 00:07:58,600 --> 00:07:59,319 have been benefited. 225 00:07:59,319 --> 00:08:00,920 Another way is free services. 226 00:08:00,920 --> 00:08:02,480 And it's about cause and effect, so 227 00:08:02,480 --> 00:08:04,319 local people using their bike cycling, 228 00:08:04,720 --> 00:08:06,439 it impacts the environment, making sure 229 00:08:06,439 --> 00:08:07,800 we have a cleaner air, and people are 230 00:08:07,800 --> 00:08:09,199 more conscious about their environment. 231 00:08:17,959 --> 00:08:19,240 Being part of the Future Neighborhoods 232 00:08:19,240 --> 00:08:21,959 2030 umbrella group has been very 233 00:08:21,959 --> 00:08:23,839 helpful to us in terms of making a 234 00:08:23,839 --> 00:08:25,639 number of linkages within the borough. 235 00:08:25,639 --> 00:08:27,319 So there are the Savers Clubs 236 00:08:27,319 --> 00:08:29,160 being run by Think and Do and 237 00:08:29,160 --> 00:08:30,879 we've given talks there on energy 238 00:08:30,879 --> 00:08:32,240 efficiency to local residents. 239 00:08:32,240 --> 00:08:34,440 There's the retrofit Somers Town work 240 00:08:34,440 --> 00:08:36,320 being done through Ryan Keep at Camden. 241 00:08:36,559 --> 00:08:38,039 And we've been able to access 242 00:08:38,240 --> 00:08:40,080 local households and help them with 243 00:08:40,080 --> 00:08:41,639 low energy light bulbs and so on. 244 00:08:41,960 --> 00:08:43,879 And also through another organisation, 245 00:08:43,879 --> 00:08:45,919 we were able to make a breakthrough 246 00:08:45,919 --> 00:08:47,960 getting into some energy training 247 00:08:47,960 --> 00:08:49,600 work with adults in the borough. 248 00:08:50,120 --> 00:08:51,639 I think one of the biggest benefit 249 00:08:51,639 --> 00:08:53,480 of like a wider community project 250 00:08:53,480 --> 00:08:55,399 linking up is sharing that knowledge. 251 00:08:55,399 --> 00:08:57,000 I see another project doing something 252 00:08:57,000 --> 00:08:58,639 on food waste: how do we cook this 253 00:08:58,639 --> 00:09:00,320 item, making sure that there's a 254 00:09:00,320 --> 00:09:02,480 very minimal waste going to landfill? 255 00:09:03,120 --> 00:09:04,279 We've done a lot of promotion in 256 00:09:04,279 --> 00:09:05,559 partnership with the other teams. 257 00:09:05,559 --> 00:09:07,519 So, where there have been engagement 258 00:09:07,519 --> 00:09:08,679 events, someone from the air 259 00:09:08,679 --> 00:09:09,960 quality team has gone along. 260 00:09:09,960 --> 00:09:11,240 One of the green doctors has been 261 00:09:11,240 --> 00:09:13,039 able to talk about their offer for 262 00:09:13,039 --> 00:09:14,559 home energy advice visits as well. 263 00:09:14,919 --> 00:09:16,080 Also learning from each other's 264 00:09:16,080 --> 00:09:18,200 expertise in a way that I think probably 265 00:09:18,200 --> 00:09:20,480 wouldn't have happened if all of the 266 00:09:20,480 --> 00:09:21,960 different organisations and teams were 267 00:09:21,960 --> 00:09:23,919 focusing on their things independently. 268 00:09:24,399 --> 00:09:26,159 We've been able to highlight through 269 00:09:26,159 --> 00:09:27,919 ourselves and Your Bike Project: 270 00:09:28,240 --> 00:09:31,000 where are the estates that have 271 00:09:31,000 --> 00:09:33,440 the need for bicycle storage? 272 00:09:33,440 --> 00:09:34,559 Which estates have 273 00:09:34,559 --> 00:09:36,120 the most bikes stolen? 274 00:09:36,399 --> 00:09:38,159 We've also been able to highlight 275 00:09:38,240 --> 00:09:40,120 at Phoenix Court, the need for 276 00:09:40,120 --> 00:09:42,399 retrofit to be done on that estate. 277 00:09:42,759 --> 00:09:44,879 And I feel this is just the 278 00:09:44,879 --> 00:09:46,799 beginning of a different way of 279 00:09:46,799 --> 00:09:48,960 working collaboratively together. 280 00:09:49,639 --> 00:09:51,960 So the benefits of working with other 281 00:09:52,720 --> 00:09:54,960 community organisations under the Future 282 00:09:54,960 --> 00:09:56,600 Neighbourhood umbrella is a synergy. 283 00:09:56,879 --> 00:09:58,240 We're able to directly 284 00:09:58,279 --> 00:09:59,080 put a message across. 285 00:09:59,080 --> 00:10:00,840 So for example, we're able to 286 00:10:00,840 --> 00:10:02,799 link with the estates team, ground 287 00:10:02,799 --> 00:10:05,480 management team, enabling to identify 288 00:10:05,639 --> 00:10:07,279 bike storage units desperately 289 00:10:07,279 --> 00:10:08,600 needed in the middle of the estates. 290 00:10:09,120 --> 00:10:10,279 Another example is the 291 00:10:10,279 --> 00:10:11,399 Camden Clean Air Team. 292 00:10:11,720 --> 00:10:13,080 So essentially, we've been working 293 00:10:13,080 --> 00:10:15,080 together to understand and identify 294 00:10:15,080 --> 00:10:16,919 where, air pollution is located in 295 00:10:16,919 --> 00:10:18,679 an area and ways to minimalise it. 296 00:10:25,879 --> 00:10:28,159 The top tips from us is to have lots 297 00:10:28,159 --> 00:10:29,799 and lots of community engagement, to 298 00:10:29,799 --> 00:10:31,440 have community socials, because you 299 00:10:31,440 --> 00:10:32,840 just never know what might come of it. 300 00:10:33,120 --> 00:10:35,039 And the other top tip is to have 301 00:10:35,039 --> 00:10:36,799 an advocate at a site where you're 302 00:10:36,799 --> 00:10:38,120 hoping to deliver a project. 303 00:10:38,600 --> 00:10:39,960 Have as many people on the ground as 304 00:10:39,960 --> 00:10:41,679 you can, much outreach, especially 305 00:10:41,679 --> 00:10:42,960 if you're working in a predominantly 306 00:10:43,000 --> 00:10:45,840 lower income neighborhood or BME groups. 307 00:10:46,080 --> 00:10:47,799 It's really finding key people, 308 00:10:47,799 --> 00:10:49,200 locals to get involved as much as 309 00:10:49,200 --> 00:10:50,679 possible and investing on the local 310 00:10:50,679 --> 00:10:53,639 people to carry out the research 311 00:10:53,720 --> 00:10:55,559 to carry out the work behind it. 312 00:10:55,879 --> 00:10:57,519 Probably one of the key things has 313 00:10:57,519 --> 00:10:59,360 been that we've benefited from having 314 00:10:59,360 --> 00:11:02,000 a really clear governance structure. 315 00:11:02,320 --> 00:11:03,639 I feel there's been an acceptance 316 00:11:03,639 --> 00:11:05,120 that we don't necessarily have all 317 00:11:05,120 --> 00:11:06,679 of the answers from the outset. 318 00:11:07,039 --> 00:11:08,759 But because we have a clear, shared 319 00:11:08,759 --> 00:11:10,120 vision for trying to improve things 320 00:11:10,120 --> 00:11:11,200 and learn from each other and work 321 00:11:11,200 --> 00:11:12,879 collaboratively, we've been able to 322 00:11:12,879 --> 00:11:14,440 work through particular differences 323 00:11:14,440 --> 00:11:16,240 between organisations and between teams 324 00:11:16,559 --> 00:11:18,360 in a productive and constructive way. 325 00:11:18,639 --> 00:11:20,399 Another key thing really is that you 326 00:11:20,399 --> 00:11:22,159 have to put in the time and the effort. 327 00:11:22,360 --> 00:11:24,120 so that people build up a sense of 328 00:11:24,320 --> 00:11:26,159 trust and there's a familiar face who's 329 00:11:26,240 --> 00:11:27,639 providing something which is useful 330 00:11:27,639 --> 00:11:29,840 and it doesn't feel as transactional. 331 00:11:30,360 --> 00:11:31,919 Start by engaging with the community 332 00:11:31,919 --> 00:11:33,480 to see what projects they think 333 00:11:33,480 --> 00:11:34,759 would be necessary, what projects 334 00:11:34,759 --> 00:11:36,399 they think would be beneficial, what 335 00:11:36,399 --> 00:11:38,000 concerns they have for the area. 336 00:11:38,480 --> 00:11:40,720 And once that set of projects has 337 00:11:40,720 --> 00:11:42,519 been designed with them, I think 338 00:11:42,519 --> 00:11:44,000 that it's important to continue 339 00:11:44,000 --> 00:11:45,159 that engagement throughout the 340 00:11:45,159 --> 00:11:46,279 delivery of the projects too. 341 00:11:46,919 --> 00:11:48,240 I always say it's vulnerable people 342 00:11:48,240 --> 00:11:49,720 first, sustainability second. 343 00:11:50,039 --> 00:11:52,480 So the green banner needs to 344 00:11:52,600 --> 00:11:55,399 explore that conversation wider. 345 00:11:55,399 --> 00:11:56,399 It's not just about 346 00:11:56,559 --> 00:11:58,320 reuse, reduce, rewear. 347 00:11:58,320 --> 00:12:00,279 It's all those things, but it's 348 00:12:00,279 --> 00:12:02,000 under a community development lens. 349 00:12:02,440 --> 00:12:04,720 So by engaging in community development 350 00:12:04,720 --> 00:12:07,679 work in this way, residents learn 351 00:12:07,679 --> 00:12:09,480 to reduce waste, they learn to 352 00:12:09,480 --> 00:12:11,440 rewear, and they learn to recycle. 353 00:12:11,799 --> 00:12:13,679 And come at it with a 354 00:12:13,679 --> 00:12:15,000 corporate marketing strategy. 355 00:12:15,360 --> 00:12:17,440 Because this has been one of our 356 00:12:17,440 --> 00:12:19,919 biggest barriers, the lack of a 357 00:12:19,919 --> 00:12:22,039 more joined up marketing strategy. 358 00:12:22,600 --> 00:12:24,960 And have meetings together. 359 00:12:25,559 --> 00:12:29,200 So my top tips right if you're 360 00:12:29,200 --> 00:12:30,480 going to do something similar to 361 00:12:30,480 --> 00:12:32,399 the area is have good connections 362 00:12:32,399 --> 00:12:34,000 with the community itself. 363 00:12:34,000 --> 00:12:35,919 Because, honestly, the amount of 364 00:12:35,919 --> 00:12:38,440 bikes, knowledge, tools and resources 365 00:12:38,440 --> 00:12:40,440 that get donated within the community 366 00:12:40,759 --> 00:12:42,559 to our project is unbelievable. 367 00:12:42,759 --> 00:12:44,240 Like through the year, we probably 368 00:12:44,240 --> 00:12:46,159 saved close to 10, 000 to 20, 000 369 00:12:46,159 --> 00:12:48,120 worth of resources, tools, parts and 370 00:12:48,120 --> 00:12:50,480 equipment, just by providing a service, 371 00:12:50,480 --> 00:12:52,279 just working with local people, because 372 00:12:52,440 --> 00:12:53,720 they want to give back too in their 373 00:12:53,720 --> 00:12:55,039 own way and they're always helping us. 374 00:12:55,600 --> 00:12:56,799 When you say the words circular 375 00:12:56,799 --> 00:12:58,559 economy, even when you say the words 376 00:12:58,559 --> 00:13:00,120 regeneration and all this stuff, 377 00:13:00,120 --> 00:13:01,919 sometimes it goes above people's heads. 378 00:13:01,919 --> 00:13:03,120 So sometimes it needs to be broken 379 00:13:03,120 --> 00:13:04,480 down on a much more practical 380 00:13:04,480 --> 00:13:06,000 level so people can actually see, 381 00:13:06,000 --> 00:13:07,320 actually, oh, I'm doing a lot of 382 00:13:07,320 --> 00:13:09,080 this stuff anyway, and really giving 383 00:13:09,080 --> 00:13:10,559 them the education behind how they 384 00:13:10,559 --> 00:13:12,000 can get involved and do more of it. 385 00:13:12,159 --> 00:13:13,720 If you can build up people's like 386 00:13:13,720 --> 00:13:16,000 self esteem, their self-worth, making 387 00:13:16,000 --> 00:13:17,679 them initially take care of themselves 388 00:13:17,679 --> 00:13:19,440 first, then naturally as a by-product, 389 00:13:19,759 --> 00:13:21,200 they'll want to take care of their area. 390 00:13:21,200 --> 00:13:22,679 It's really hard for people to 391 00:13:22,679 --> 00:13:23,919 care about these issues, and they 392 00:13:23,919 --> 00:13:25,759 are very important issues as well. 393 00:13:25,919 --> 00:13:26,799 But it's about terms of 394 00:13:26,799 --> 00:13:27,919 what's more of a priority: 395 00:13:27,919 --> 00:13:29,960 saving money on solar lights 396 00:13:29,960 --> 00:13:31,000 or whatever it might be 397 00:13:31,000 --> 00:13:32,519 or putting food 398 00:13:32,519 --> 00:13:33,840 on a table that day or whatnot. 399 00:13:34,120 --> 00:13:36,200 If we work on addressing the person, 400 00:13:36,480 --> 00:13:38,039 and some of their needs, then they'll 401 00:13:38,039 --> 00:13:40,480 be more susceptible to really receiving 402 00:13:40,480 --> 00:13:42,759 information about wider stuff.