SOME EXAMPLES

Although much of our work is client / participant confidential, here’s a selection of relevant examples we can share. We like to keep our equipment up-to-date, so you might notice that our older films are shot in SD or HD, whilst our latest work is in 4K.

Asset-spending in retirement / AEGON

Background:

AEGON is one of the world’s largest providers of pensions and long-term savings products. As such, they wanted to know: how do people manage their finances in retirement? And what would help us plan more effectively? The film above is an executive summary, combining three individual case studies each exploring the financial decision-making process of those in and approaching retirement. By spending time with participants and seeing for ourselves the context to their lives, we were able to identify the psychological framework and cultural nuances that affected their behaviours.

Testimonial:

“I was impressed by the professionalism and ease of working with you. You really grounded the work from the participant perspective, both at the design and the analysis stage. The case studies were a valuable component of our research, providing a context and immediately that brought deeper understandings to life. It got people thinking more widely about choices at retirement than just the mechanics of annuities and pricing. I’ve certainly used the overall work since then on a number of occasions – not least on shaping the Government guidance that begat their public Pensions Wise service. I’d happily recommend you!”

– Corporate Affairs Consultant, AEGON

Being an agency or contract worker / REC

Background:

We were commissioned by the Recruitment & Employment Confederation, to find out: why do some people choose to be freelance, contract or agency workers? And what are their resulting experiences? We carried out five ethnographic case studies with participants of different backgrounds, which fed into REC’s final report. We also edited these individual studies into the single executive-summary video above, to highlight the key insights from each study in a more PR-friendly format. 

Testimonial:

“The resulting case studies were excellent. You obviously made the subjects feel very comfortable and created an atmosphere of trust, so they were prepared to be filmed in their homes getting ready for work, and to talk about quite personal issues like family health problems, pay rates and retirement plans. The case studies played an important part in our efforts to understand and communicate the role agency workers have in the labour market when engaging with key stakeholder organisations, including government.”

– Director of Communications & Research, REC

Impacts of Personal Health Budgets / NHS England

Background:

Traditionally, local authorities determined what form of care a person with long-term conditions received, and when. However with personal health budgets, the recipient is allocated a budget directly. As such, NHS England commissioned us to find out: what are the impacts of personal health budgets? And how can the budgets be applied most effectively? We visited several budget recipients across the country, each representing different demographic segments, with different long-term conditions. The video above tells Adrian’s story.

Testimonial:

“You were great to work with. You’re extremely professional and really take the the time to understand our needs, balancing that effectively with providing expert advice. We’ve had great feedback from all participants, who say you asked extremely insightful questions. The quality of the case studies has been consistently high, and they’re now regularly used to help people understand the impacts of more personalised care. I wouldn’t hesitate in recommending you.”

– Senior Communications Manager, NHS England

Understanding Energy Needs / OFGEM

Background:

OFGEM’s ‘Warm Home Discount’ scheme offered a range of advice and initiatives to help people, particularly low-income or ‘vulnerable’ customers, better manage their gas and electricity usage. As such, the client wanted to know: how effective has OFGEM’s ‘Warm Home Discount’ scheme been? And what would help improve its effectiveness? The case study above features Barry, one of our ethnographic research participants.

Testimonial:

“Your sensitive approach to understanding the actual person, rather than just another consumer, brought the findings to life in a way that a written report can never do.Rather than just reading about generic consumer attitudes, my policy colleagues were exposed to real views from real people. The case studies were shared more widely with industry participants at workshops to demonstrate the impact of the scheme and the difference it can make to consumers’ lives.”

– Senior Consumer Insight Manager, OFGEM

Life for the ‘working poor’ / National Consumer Council

Background:

Five million working adults without children earn less than £18,500 a year. As such, our client wanted to explore: what socio-economic barriers are faced by full-time, low-income workers? And what policy measures would reduce those barriers? We carried out ethnographic case studies with participants from different demographics, which were edited together into a single key-insights video that was twice shown at the House of Commons. 

Testimonial:

“You did a great job. The case studies were hugely effective in increasing the impact of our messages and in bringing them to life. It helped us to secure important policy changes and get the concerns of this consumer group firmly back on the policy agenda.”

– Senior Policy Advocate, National Consumer Council