Personal Health Budgets / NHS England


Personal health budgets are being introduced by the NHS to help people with long-term conditions or disabilities manage their care in a way that suits them. Traditionally, local authorities determined what form of care a person received, and when. However with personal health budgets, the recipient is allocated a budget directly. As such, NHS England commissioned us to find out: what are the impacts of personal health budgets? And how can the budgets be applied most effectively?

What we did:

We visited several budget recipients across the country, each representing different demographic segments, with different long-term conditions. The resulting ethnographic case studies have helped health care professionals and policy makers better understand the needs of people with long-term conditions, and appear on NHS England’s website to inform possible recipients. Additionally, following the success of our research, we were then asked to produce the explainer animation above, to communicate the budget process to clinicians across the country.


“You were great to work with. You’re extremely professional and really take the the time to understand our needs, balancing that effectively with providing expert advice. We’ve had great feedback from all participants, who say you asked extremely insightful questions. The quality of the case studies has been consistently high, and they’re now regularly used to help people understand the impacts of more personalised care. I wouldn’t hesitate in recommending you.”

– Senior Communications Manager at NHS England

Adrian’s Personal Health Budget / NHS England

Matt’s Personal Health Budget / NHS England

Mark’s Personal Health Budget / NHS England