Ethnographic research traditionally means spending time with people in their own surroundings, to observe, document and explain people’s lived experiences.
Below are some examples of different types of ethnographic video case studies, including:
a place-based study; a family study; an event study; a ‘journey’ study; an in-home consumer study; and a ‘community activity’ study.
Also, at the end, is an example of remote ethnography involving video diaries and Zoom calls, some traditional ‘vox pops’, and a regular event video.